Loma is professional hair and body care built by a stylist-chemist and made in-house in Monroe, Washington. For more than 30 years the brand has used certified organic aloe vera gel as the foundation of its formulas. AloeMoist Complex organic aloe with ultra-pure water replaces the salt-heavy bases that dry out hair, scalp, and a stylist’s hands. The line has been sulfate-free from the start and is formulated without parabens, phthalates, and gluten. It is color-safe, cruelty-free, and built for backbar work as well as take-home retail.

Stock Loma by hair need, not by a single hero bottle. Nourishing formulas restore dry, damaged, and chemically treated hair with baobab protein and creatine. Daily and volumizing products cleanse and lift fine-to-normal hair without weight. Deep conditioner and oil treatments rebuild softness, shine, and heat-styled finish. Dry shampoo, scalp spray, and styling products keep the look wearable between visits. Essentials by Loma extends the same standard into focused scalp and shine rituals.

J. Randazzo Salon Services supplies Loma exclusively to licensed salons and stylists, including retail sizes and liter backbar stock. Use it when clients want clean, aloe-based performance that still holds up after color, heat, and daily washing.