Aluram - Purple Shampoo

Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

FOR ALL HAIR TYPES

• Brightens and enhances blondes without drying.
• Color-correcting shampoo that can be used after lightening services, or perfect for use at home to keep brassy tones away.
• Rosehip and Biotin infused to add radiance and strength.

Ingredients
Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Sclerocarya Birrea (Marula) Seed Oil*, Rosa Canina (Rosehip) Fruit Oil*, Biotin, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Polyquaternium-7, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid, Maltodextrin, Citronellol, Coumarin, Limonene, Linalool, Ext. Violet 2 (CI 60730)

FAQ Section

1. What is Aluram Purple Shampoo and what does it do?
It is a professional, highly pigmented purple toning shampoo specially formulated to neutralize unwanted yellow and orange brassy tones in blonde, silver, grey, white, and highlighted hair . Its coconut water-based formula cleanses deeply while maintaining vibrant, fresh color without drying out hair .

2. What are the key ingredients and their benefits?

3. What harmful ingredients are NOT in this shampoo?
Aluram Purple Shampoo is formulated without sulfates, parabens, silicones, and gluten . It is also vegan, cruelty-free, and color-safe .

4. Is this product suitable for all hair types?
Yes, this shampoo is suitable for all hair types, particularly those with blonde, silver, grey, white, or highlighted hair needing tone correction and brass neutralization . It works well for fine to medium hair and is gentle enough for daily use .

5. How do I use it for best results?
Apply a generous amount to wet hair and gently massage into the scalp to create a lather . Let it sit for 2 to 5 minutes (depending on desired intensity) to allow the purple pigments to deposit and neutralize brassiness . Rinse thoroughly and follow with Aluram Conditioner.

6. How long should I leave it on my hair?
Processing time depends on desired toning intensity :

• 2-3 minutes: Subtle tone refreshment for maintenance

• 3-5 minutes: Stronger toning effect for stubborn brassiness

7. Does this shampoo dry out hair like other purple shampoos?
No. Many users specifically praise this shampoo for being hydrating rather than drying, which is a common complaint with other purple shampoos . The coconut water base and nourishing oils help maintain moisture while toning .

8. How often should I use it?
Most users find that using it once or twice a week is sufficient to maintain cool tones and keep brassiness away . For best results, use in rotation with your regular shampoo rather than as an everyday cleanser .

9. What do customer reviews say about this product?
With 82% of users recommending it , customers consistently praise:

• Hydrating formula – "Finally, a hydrating purple shampoo! This shampoo gets rid of yellow tones and actually keeps your strands hydrated" 

• Effective toning – "My hair was silver after the first use and didn't feel like straw" 

• Pleasant scent – "Smells heavenly and doesn't dry out my hair" 

• Great for grey hair – "Now that I'm naturally gray, this is the best shampoo to maintain that 'senior snow shine'!" 

10. What sizes are available?
Aluram Purple Shampoo is available in multiple professional sizes :

• 100 oz Pouch – Professional bulk eco-packaging

• 33.8 oz (1 Liter) – Professional salon size

• 12 oz – Standard retail size

• 355 ml – Standard retail size 

Product Specifications

Why Choose Aluram Purple Shampoo?

• Hydrating Formula: Unlike many drying purple shampoos, this one nourishes while it tones 

• Clean Beauty: Vegan, cruelty-free, and free from sulfates, parabens, and gluten 

• Highly Pigmented: Deep purple color ensures effective brass neutralization 

• Versatile Sizes: Available from travel size to professional bulk eco-pouches

• Professional Grade: Trusted by stylists for salon-quality results 

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended.