American Crew - Forming Cream

Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

benefits
Water Based: Shampoos out easily without residue.
Lanolin Wax: Humectant that provides movable hold.
Sucrose: Conditions and moisturizes hair.
PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
Glycerin: Softens and swells the hair shaft making hair appear thicker.

usage
Work a small amount evenly through damp or dry hair and style as desired.

ingredients
Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG- 40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, BenzylBenzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

FAQ Section

1. What is American Crew Forming Cream and what does it do?
American Crew Forming Cream is a versatile water-based styling cream that provides medium hold with medium shine . It is designed to offer excellent pliability while keeping hair looking natural and healthy. The cream is suitable for all hair types and works particularly well for creating classic, trendy, or avant-garde styles .

2. What hold and shine levels does it provide?

• Hold Level: Medium (provides firmness, body, and fullness without stiffness) 

• Shine Level: Medium / Natural Shine 

• Pliability: Excellent – allows for flexible, movable hold 

3. What are the key ingredients and their benefits?

4. What are the complete ingredients?
According to official sources , the full ingredients are:
Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Phenoxyethanol, Ethylparaben, Methylparaben.

Note: Product formulations may change. For the most current ingredient list, please refer to the product packaging.

5. Who is this product for?
Forming Cream is designed for all men and works well with all hair types (straight, wavy, curly, and coily) . It is suitable for teens to 50+ age groups and works on fine to medium hair textures . It is ideal for easing new users into styling jar products and helps hair look thicker .

6. How do I use it for best results?
Apply a pea-sized amount into your palms, rub hands together to warm the product, and work evenly through damp or dry hair . Style as desired using your fingers or a comb. Because the product is water-based, it allows for restyling throughout the day .

7. Does it wash out easily?
Yes. Forming Cream is water-based, which means it shampoos out easily without leaving residue or buildup in the hair . No special clarifying shampoos are needed for removal.

8. What does it smell like?
The fragrance is described as a mild, clean, masculine scent. Note that scent perception is subjective—while many users find it pleasant, some reviews describe it as having an "old man" scent profile . The fragrance notes include Benzyl Salicylate, Limonene, Linalool, and Coumarin .

9. Does it help hair look thicker?
Yes. The inclusion of glycerin helps soften and swell the hair shaft, making hair appear thicker and fuller . The PVP Copolymer also encourages body and fullness .

10. Is Forming Cream suitable for beards?
Yes. Some users report using Forming Cream successfully on their beards to give them a soft and full feel with a mild, pleasant fragrance .

Product Specifications Table

Why Choose American Crew Forming Cream?

• Versatile Hold: Medium hold with medium shine works for everything from professional looks to casual styles 

• Adds Thickness: Glycerin swells the hair shaft, making hair appear fuller and thicker 

• Flexible Styling: Pliable formula allows you to restyle throughout the day without reapplying product 

• Easy to Remove: Water-based formula shampoos out completely with no residue 

• Ideal for Beginners: Perfect introduction to styling jar products for those new to men's grooming 

• Professional Grade: Developed by the leading authority in men's grooming

• All Hair Types: Suitable for straight, wavy, curly, and coily hair textures 

• Value Size: 3 oz container lasts for months with daily use 

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Discontinue use if irritation develops. Keep out of reach of children. Professional use recommended.