Loma - Violet Shampoo 12oz

For grey & blonde hair
Sulfate, gluten, soy and paraben-free cleansing
Brightens grey and blonde hair
Highly pigmented; the most effective toning shampoo on the market
An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones
Did you know...

During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
How to Use
Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.

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  Creatine

  Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types. 35% more effective than any protein or keratin on the market.

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  Quinoa Protein

  Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

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  Lavender

  Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

  Vanilla Bean & Blood Orange Lomatherapy

  Rich with Aloemoist Complex. Loma utilizes healing, organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.
  

  
  Non Toxic. Non Harmful.

  We source, formulate, manufacture, and fill all of our own products!

  LOMA products protect, repair and rebuild the internal structure of hair.
  

  

  FAQ Section

  1. What is Loma Violet Shampoo and what does it do?
  Loma Violet Shampoo is a professional blue-violet pigmented shampoo specifically formulated to enhance blonde and grey hair while neutralizing unwanted yellow and brassy tones. It brightens and revitalizes natural or color-treated blonde, silver, and grey hair, leaving it looking cooler, brighter, and more vibrant.

  2. What harmful ingredients are NOT in this product?
  Loma Violet Shampoo is formulated without many common harsh ingredients:

  • Paraben-Free

  • Sulfate-Free

  • Phthalate-Free

  • Gluten-Free

  • Soy-Free

  • Aluminum-Free

  • Non-Toxic, Clean Formula

  3. What are the key ingredients and their benefits?

  
  

  
  

  Ingredient	Benefit
  Blue-Violet Pigments (Basic Blue 99, Ext. Violet 2)	Pure direct dye pigments that neutralize yellow and brassy tones, ensuring maximum color depositing
  Aloe Vera (Certified Organic)	Primary ingredient in Loma's Aloemoist Complex; provides intense hydration and soothing properties
  Creatine	Rebuilds internal tensile strength; 35% more effective than protein or keratin; ideal for fragile lightened locks
  Quinoa Protein	Rich in amino acids; helps repair the hair's cuticle layer and imparts shine and moisture
  Lavender Extract	Soothes and detoxifies the scalp
  Fennel Seed Extract	Extends hair color vibrancy by neutralizing peroxide and ammonia residue
  Sunflower Seed Extract	Reduces fading of all hair colors and helps repair UV damage

  4. What does it smell like?
  The shampoo features Vanilla Bean and Blood Orange aromatherapy – a warm, sweet, citrus-vanilla scent that is pleasant and not overpowering.

  5. What are the complete ingredients?
  According to official sources, the full ingredient list is:

  Aloe Barbadensis Leaf Juice, Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Distearyl Phthalic Acid Amide, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Oleoyl Taurate, Creatine, Panthenol, Hydrolyzed Quinoa, Tocopherol, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Adansonia Digitata Seed Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Foeniculum Vulgare (Fennel) Seed Extract, Helianthus Annuus (Sunflower) Seed Extract*, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Cetrimonium Chloride, Xanthan Gum, Polyquaternium-7, Sodium Phytate, Ethylhexylglycerin, Chlorphenesin, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Limonene, Coumarin, Basic Blue 99, Ext. Violet 2 (Ci 60730). *Certified Organic

  Note: Product formulations may change. For the most current ingredient list, please refer to the product packaging.

  6. How do I use it for best results?
  Wet hair thoroughly. Apply desired amount of Loma Violet Shampoo, lather, and leave on for 1-3 minutes depending on desired toning intensity. Rinse thoroughly. For best results, follow with Loma Violet Conditioner.

  7. How often should I use this shampoo?
  Violet Shampoo is highly pigmented. For maintenance of cool blonde or silver tones, use 1-2 times per week. For subtle tone refreshment, mix with any other Loma shampoo to dilute the pigment. Using as a daily shampoo may cause over-toning (hair taking on a lilac color).

  8. Can I use this on brunette hair?
  Yes. Although primarily marketed for blondes, Violet Shampoo can be used on brunettes who want to neutralize warm red/orange tones in their hair without having to color it.

  9. Is this product suitable for all hair types?
  This shampoo is specifically designed for blonde, grey, silver, white, and highlighted hair. It works well on fine, color-treated hair and is effective for color-treated, foiled, and bleached hair.

  10. Is this product cruelty-free and vegan?
  Yes, Loma is a cruelty-free brand that does not test on animals. The product is also vegan-friendly. (Loma uses a small amount of beeswax only in their Fiber Putty and Forming Paste, which is obtained in a way that does not harm bees; all other products including Violet Shampoo are totally vegan.)

  11. What do customer reviews say about this product?
  Verified users report positive results:

  • "This shampoo and conditioner works very well to tone down brassiness on colored hair"

  • "I have fine, color treated hair and I'm addicted to this shampoo... It doesn't dry out my hair and it rinses clean"

  • "Loved this shampoo. Best one I have used for my gray hair. It leaves my gray hair bright and shiny with no yellowing"

  • "Leave on for 5-10 minutes before rinsing out and your hair feels great. No bad smell. Very natural"

  12. Where is this product made?
  Loma Violet Shampoo is made in the USA by Innovative Salon Products, Inc., located in Monroe, WA.

  Product Specifications Table

  
  

  
  

  Specification	Detail
  Brand	Loma Hair Care
  Product Name	Violet Shampoo
  Available Sizes	12 oz (355 ml) / 33.8 oz (1000 ml / 1 Liter) / 3 oz travel size
  Product Type	Toning Shampoo
  Target Hair Colors	Blonde, Grey, Silver, White, Platinum
  Toning Pigments	Blue-Violet (Basic Blue 99, Ext. Violet 2)
  Scent	Vanilla Bean & Blood Orange Aromatherapy
  Free From	Parabens, Sulfates, Phthalates, Gluten, Soy, Aluminum
  Vegan	Yes
  Cruelty-Free	Yes
  Made in	USA
  Best For	Neutralizing brassiness, brightening blonde/grey hair, color-treated hair
  Recommended Frequency	1-2 times per week

  Why Choose Loma Violet Shampoo?

  • Professional Blue-Violet Pigments: Uses pure direct dye color pigments for maximum color depositing; highly effective at neutralizing yellow and brassy tones

  • Creatine Technology: Rebuilds internal tensile strength 35% more effectively than protein or keratin – especially beneficial for fragile lightened locks

  • Aloemoist Complex: Loma's signature blend featuring certified organic aloe vera as the #1 ingredient, providing intense hydration while being sulfate and paraben-free

  • Clean Beauty Formula: Free from parabens, sulfates, phthalates, gluten, and soy – vegan and cruelty-free

  • Effective Toning: Users confirm it works excellently for both blonde and grey hair, leaving it bright, shiny, and free from yellowing

  • Pleasant Aromatherapy: Warm vanilla bean and blood orange scent – not the medicinal smell typical of some toning shampoos

  • Professional Grade: Trusted by salons and stylists as a color-enhancing and toning tool

  • Creatine and Quinoa Protein: Helps strengthen and repair hair while toning, preventing damage and breakage

  Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended.