Loma - Essentials Max Shine Shampoo

How to Use

Wet hair. Remove excess water.
Work 1–2 pumps into the scalp.
Add a little water to amplify lather.
Massage slowly from roots to ends.
Pause. Rinse thoroughly.
Follow with Max Shine Conditioner.

Full Description

True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Experience Max Shine Shampoo

The creamy, clouded lather builds with a little water and wraps the scalp in cushioned comfort. As you rinse, the scent shifts from cozy ambered woods to a smooth, polished quiet that feels unhurried and restorative.

FAQ Section

1. What is Loma Essentials Max Shine Shampoo and what does it do?
Max Shine Shampoo is a professional, silicone-free formula designed to gently cleanse while building a soft, easy lather for a smooth-to-the-touch finish . It uses natural ingredients to enhance shine, remove dulling residue, and leave hair looking luminous without heavy silicones .

2. Does this shampoo contain sulfates?
No, it is completely sulfate-free . The formula uses gentle cleansing agents derived from natural sources, making it ideal for sensitive scalps and color-treated hair .

3. What are the key ingredients and their benefits?

4. What does it smell like?
The shampoo features a warm, woodsy scent with notes of warm amber, spiced wood, and coconut . As you rinse, the scent shifts from cozy ambered woods to a smooth, polished quiet .

5. Is this product safe for color-treated hair?
Yes. It is 100% color-safe and free from sulfates that can strip color . The formula is also vegan and free from silicones, parabens, soy, and phthalates .

6. How do I use it for best results?

1. Wet hair and remove excess water 

2. Work 1–2 pumps into the scalp

3. Add a little water to amplify lather

4. Massage slowly from roots to ends

5. Pause

6. Rinse thoroughly

7. Follow with Max Shine Conditioner

7. Will this shampoo weigh my fine hair down?
No. It is designed to feel lightweight and clean. Start with less product (1 pump) on fine hair and build where you need more smoothing, typically mid-lengths to ends .

8. Is this shampoo suitable for curly hair?
Yes. Max Shine works in harmony with natural texture . For curls and coils, use as a gentle cleanser that enhances shine without stripping natural oils. Follow with Max Shine Control Crème for definition without crunch .

9. How is Max Shine different from typical gloss products?
Max Shine is shine-first care, not a heavy topcoat. It helps smooth the hair's surface for a polished look while keeping hair soft, flexible, and touchable—unlike silicones that can feel heavy .

10. What sizes are available and where is it made?
Max Shine Shampoo is available in professional sizes: 355 ml (12 oz) and 1000 ml (33 oz) . Loma products are manufactured in Monroe, Washington, USA, and the brand is committed to cruelty-free practices.

Product Specifications Table

Why Choose Loma Essentials Max Shine Shampoo?

• Clean Formula: Free from silicones, parabens, sulfates, soy, and phthalates—vegan and color-safe

• Weightless Hydration: Delivers glass-smooth moisture without heaviness, residue, or artificial coating

• Light-Reflecting Shine: Baobab protein and creatine smooth the cuticle so light reflects cleanly and evenly

• Luxurious Experience: Warm amber, spiced wood, and coconut fragrance with a creamy, clouded lather

• Professional Grade: Trusted by salons and stylists for high-performance, clean hair care

• Sustainable Sourcing: Features certified organic ingredients including Aloe Vera, Coconut Oil, and Jojoba Oil

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended.