Loma - Forming Paste 3oz

For all hair types
Matte finish with maximum hold
This unique clay-based paste will give complete control and holding power to any desired look
Did you know…

LOMA’s Forming Paste is intended for short to medium length hairstyles.
The Forming Paste’s high hold and matte finish formula allows for maximum versatility while styling.

How to Use
Work a medium amount through damp or dry hair for complete control.

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  Quinoa Protein

  Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

• 

  Tocopherols

  Sunflower based organic Vitamin E, rich in natural anti-oxidants for protection of the hair and skin.

• 

  Aloe Vera

  Has antioxidant, antibacterial, and anti-inflammatory properties. Also rich in vitamins and minerals leaving the hair and scalp healthy and hydrated

   

  FAQ Section

  1. What is Loma Forming Paste and what does it do?
  Loma Forming Paste is a professional clay-based styling paste designed to mold, sculpt, form, and define any hairstyle with maximum hold and a matte finish . It provides complete control and holding power for all hair types, making it ideal for creating structured, textured, or piece-y looks .

  2. What hold and shine levels does it provide?

  • Hold Level: Maximum/Firm (complete control)

  • Shine Level: Matte / Low Shine 

  3. What are the key ingredients and their benefits?

  
  

  
  

  Ingredient	Benefit
  Kaolin Clay	Natural clay that helps shape, mold, and define the style while absorbing excess oil
  Aloe Vera (Certified Organic)	Primary ingredient; provides antioxidant, antibacterial, and anti-inflammatory properties; rich in vitamins and minerals for healthy hair and scalp
  Quinoa Protein	Protein rich in amino acids that repairs the cuticle layer and imparts shine and moisture to the hair; gluten-free
  Beeswax (Cera Alba)	Provides structure and hold for shaping and defining styles
  PVP	Provides maximum hold and shine
  Tocopherols (Vitamin E)	Sunflower-based organic Vitamin E rich in natural antioxidants for protection of the hair and skin
  Lavender, Fennel & Sunflower Extracts (Certified Organic)	Provide soothing, conditioning, and antioxidant protection

  4. What does it smell like?
  The Forming Paste features Mango and Orange aromatherapy – a fresh, bright, tropical citrus scent that is pleasant and not overpowering .

  5. Who is this product for?
  This paste is ideal for all hair types, particularly those with short to medium hair lengths who want maximum control and a matte finish . It works well for:

  • Textured, piece-y styles

  • Structured, defined looks

  • Sculpted and molded hairstyles

  • Taming flyaways and adding control

  6. What harmful ingredients are NOT in this product?
  Loma Forming Paste is formulated without many common harsh ingredients :

  • Paraben-Free

  • Sulfate-Free

  • Phthalate-Free

  • Gluten-Free

  • Formaldehyde-Free

  • Sodium Chloride-Free

  7. Is this product vegan?
  No. This product contains beeswax (Cera Alba) . However, Loma sources this beeswax in a way that does not harm bees.

  8. Is this product cruelty-free?
  Yes, Loma is a cruelty-free brand that does not test on animals. All Loma products are manufactured in the USA and have been committed to product purity since 1991.

  9. How do I use it for best results?
  Work a medium amount into palms to warm the product, then apply evenly through damp or dry hair . Distribute from roots to ends and style as desired. For best results:

  • On damp hair: Blow-dry for additional volume and control

  • On dry hair: Apply for shaping, texture, and finishing touch-ups

  10. Does it contain mineral oil?
  No, the formula is lanolin-free and petrolatum-free. It uses C32-36 Isoalkyl Stearate as a lanolin-free ingredient for structure and molding features .

  11. What size is this product?
  Loma Forming Paste is available in 3 oz (85 ml / 88 ml) jars .

  12. Where is this product made?
  Loma Forming Paste is made in the USA .

  Product Specifications Table

  
  

  
  

  Specification	Detail
  Brand	Loma Hair Care
  Product Name	Forming Paste
  Size	3 oz / 85 ml / 88 ml
  Hold Level	Maximum / Firm
  Shine Level	Matte / Low Shine
  Key Features	Clay-based, moldable, sculptable, maximum control
  Scent	Mango & Orange Aromatherapy
  Key Ingredients	Kaolin Clay, Aloe Vera*, Quinoa Protein, Beeswax, PVP, Vitamin E
  Free From	Parabens, Sulfates, Phthalates, Gluten, Formaldehyde, Sodium Chloride
  Contains Beeswax	Yes (not vegan)
  Cruelty-Free	Yes
  Made in	USA
  Best For	Short to medium hair, all hair types, maximum hold matte styles

  Why Choose Loma Forming Paste?

  • Maximum Hold with Matte Finish: Provides the ultimate control for sculpted, defined styles without unwanted shine

  • Clay-Based Formula: Kaolin clay helps absorb excess oil while providing structure and definition 

  • Clean Beauty Formula: Free from parabens, sulfates, phthalates, gluten, and formaldehyde

  • Nourishing Ingredients: Enriched with certified organic aloe vera, quinoa protein, and vitamin E

  • Pleasant Tropical Scent: Fresh mango and orange aromatherapy

  • Professional Grade: Trusted by salons and barbers for high-performance styling

  • Made in USA: Manufactured in the United States with certified organic ingredients

  Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended