Name: Scruples Urban Shock Brights Dye
Brand: Scruples
SKU: SCRUSBCLR
Price: 9.45 USD
Availability: InStock

Bottle of Scruples Urban Shock Brights Clear Mixer

Bottle of Scruples Urban Shock Brights Charcoal Silver

Bottle of Scruples Urban Shock Brights Ruby Rose

Bottle of Scruples Urban Shock Brights Amethyst Lilac

Bottle of Scruples Urban Shock Brights Berry Magenta

Bottle of Scruples Urban Shock Brights Aqua Mint

Bottle of Scruples Urban Shock Brights Cobalt Sky

Bottle of Scruples Urban Shock Brights Lemon Meringue

$9.45

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A shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette. 3.04 fl oz (90ml)

A shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette.
Brightens up the room with long-lasting, highly concentrated colors that last up to 25 shampoos. (results depend on shade(s) used, hair porosity, application and aftercare routine)
Encourages self-expression with 7 intermixable shades and a clear that allows for unlimited palette potential.
Scruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.

NOTE:

Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ Section

1. What is Urban Shock Brights and what type of hair color is it?
Urban Shock Brights is a direct-dye, gel-based creative hair color line — meaning it deposits vibrant pigments without requiring a developer. Because it’s a “direct dye,” it’s ideal for creative, fashion, and vivid color work (bright shades, pastel blends, or dramatic tone changes) rather than standard permanent color.

2. What harmful ingredients are NOT in this product?
Urban Shock Brights is 100% PPD, gluten, ammonia, paba, and peroxide-free. This makes it an excellent choice for clients with sensitivities or those seeking a gentler alternative to traditional permanent dyes.

3. What are the key ingredients and protective benefits?
Urban Shock Brights is fortified with a blend of ECOCERT® certified shea butter and superfruits, which helps nourish and rejuvenate hair while coloring. The formula also features Scruples’ Protective Barrier Complex (PBX®), which surrounds and shields the direct dye molecule during application for seamless color saturation.

4. How long does the color last?
These highly concentrated colors last up to 25 shampoos. However, results depend on the shade used, hair porosity, application technique, and aftercare routine (sulfate-free products, cold water washing, less frequent washing).

5. How do I apply Urban Shock Brights?
Because it’s a direct-dye gel, no developer or peroxide is required. Apply the gel color onto clean, pre-lightened or light-toned hair (direct dyes show up best on lighter bases). Saturate strands evenly, leave on for the recommended processing time (as specified on packaging instructions), then rinse.

6. Can I mix different shades together?
Yes, the shades are fully intermixable. The line includes a Clear Mixer that stylists can use to dilute or soften intensity. This allows for unlimited palette potential, enabling stylists to create custom or pastelized versions by blending shades or using the clear base.

7. What shades are available in the Urban Shock Brights line?
The Urban Shock Brights palette includes the following shades :

Aqua-Mint – Vibrant blue-green
Berry-Magenta – Deep pink-purple
Ruby-Rose – Rich red-pink
Amethyst-Lilac – Soft purple
Cobalt-Sky – Bright electric blue
Charcoal-Silver – Smoky grey-silver
Lemon-Meringue – Bright yellow
Clear Mixer – For dilution and pastel effects

8. What is the size of the product?
Urban Shock Brights comes in a professional 3 oz (90 ml) tube.

9. Is this product suitable for pre-lightened or damaged hair?
Yes. The formula is fortified with conditioning ingredients (shea butter, superfruits) and PBX® protective complex, which helps defend against damage on pre-lightened hair. This makes it an excellent choice for creative color services on previously lightened or bleached hair.

10. What aftercare should I recommend to clients?
To maximize color longevity and vibrancy, recommend:

Color-safe, sulfate-free shampoos and gentle conditioners
Less frequent washing
Cold or lukewarm water (not hot)
Minimal heat styling
Results last up to 25 shampoos under ideal conditions with proper aftercare

Product Specifications

Specification	Detail
Brand	Scruples Professional Salon Products
Line	Urban Shock Brights
Size	3 oz / 90 ml
Product Type	Direct Dye Creative Color (gel-based)
Developer Required	No – apply directly
Free From	PPD, Gluten, Ammonia, PABA, Peroxide
Key Ingredients	PBX® Protective Barrier Complex, ECOCERT® Shea Butter, ECOCERT® Superfruits
Longevity	Up to 25 shampoos (depending on shade, porosity, aftercare)
Shades Available	7 (Aqua-Mint, Berry-Magenta, Ruby-Rose, Amethyst-Lilac, Cobalt-Sky, Charcoal-Silver, Lemon-Meringue) + Clear Mixer
Application	Apply to clean, pre-lightened hair; no mixing required
Made in	USA

Professional Usage Notes:

Always perform a patch test 48 hours before full application
Best results on pre-lightened or light-toned hair (Level 8-10)
Wear gloves during application to prevent staining
Use the Clear Mixer to create pastel or softer shades
Aftercare with sulfate-free products extends color life

Safety Note: For external use only. Avoid contact with eyes. Wear appropriate protective gloves during application. Professional use only.

Use collapsible tabs for more detailed information that will help customers make a purchasing decision.

Ex: Shipping and return policies, size guides, and other common questions.

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Scruples Urban Shock Brights Dye

FAQ Section

Product Specifications

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