Offering unlimited pastel and custom color mixing options, creativity knows no bounds with Scruples URBAN SHOCK Color Craze! These eight intense direct-dye colors are conditioner based, contain no ammonia and require no peroxide developer.2.5 fl oz (75ml)

• A series of eight intense direct dye colors
• Creates both vibrant and pastel shades on light or prelightened hair and subtle tones on darker, natural or color treated hair.(results depend on shade(s) used, hair porosity, application and aftercare routine)
• 8 intense haircolor shades and pastel mixer offers unlimited custom color mixing options.
• Scruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.

FAQ Section

1. What is Scruples Urban Shock Brights and what type of hair color is it?
Urban Shock Brights is a professional, gel-based direct dye creative hair color line — meaning it deposits vibrant pigments without requiring a developer or peroxide . It is ideal for creative, fashion, and vivid color work such as bright shades, pastel blends, or dramatic tone changes, rather than standard permanent color services .

2. What harmful ingredients are NOT in this product?
Urban Shock Brights is 100% PPD, gluten, ammonia, PABA, and peroxide-free . This makes it an excellent choice for stylists wanting a gentler alternative for clients with sensitivities while still delivering bold, vivid color results.

3. What are the key ingredients and protective benefits?
Urban Shock Brights is fortified with a blend of ECOCERT® certified shea butter and superfruits, which help nourish and rejuvenate hair during the coloring process . The formula also features Scruples’ Exclusive Protective Barrier Complex (PBX®), which surrounds and shields the direct dye molecule during application for seamless color saturation .

4. What shades are available in the Urban Shock Brights line?
The Urban Shock Brights palette includes 7 intermixable shades plus a Clear Mixer :

• Aqua-Mint – Vibrant blue-green 

• Berry-Magenta – Deep pink-purple 

• Ruby-Rose – Rich red-pink 

• Amethyst-Lilac – Soft purple 

• Cobalt-Sky – Bright electric blue 

• Charcoal-Silver – Smoky grey-silver 

• Lemon-Meringue – Bright yellow 

• Clear Mixer – For dilution and pastel effects 

5. How long does the color last?
These highly concentrated colors last up to 25 shampoos . However, results depend on the shade(s) used, hair porosity, application technique, and aftercare routine (sulfate-free products, cold water washing, less frequent washing) .

6. How do I apply Urban Shock Brights?
Because it is a direct-dye gel, no developer or peroxide is required . Apply the gel color onto clean, pre-lightened or light-toned hair (direct dyes show up best on lighter bases). Saturate strands evenly, leave on for the recommended processing time as specified on packaging, then rinse .

7. Can I mix different shades together?
Yes, the shades are fully intermixable . The line includes a Clear Mixer that stylists can use to dilute or soften intensity. This allows for unlimited palette potential, enabling stylists to create custom or pastelized versions by blending shades or using the clear base .

8. Is this product suitable for pre-lightened or damaged hair?
Yes. The formula is fortified with conditioning ingredients including ECOCERT® shea butter and superfruits, plus PBX® protective complex, which helps defend against damage on pre-lightened hair . This makes it an excellent choice for creative color services on previously lightened or bleached hair .

9. What is the size of this product?
Urban Shock Brights comes in a professional 3 oz (90 ml) tube .

10. Is this product cruelty-free?
Scruples is a professional brand manufactured in the USA. Specific cruelty-free status may vary, but the brand is widely distributed by major professional retailers and adheres to strict industry safety and ethical standards.

Product Specifications

Professional Usage Notes

• Best Results: Apply to pre-lightened or light-toned hair for maximum vibrancy; direct dyes show up best on lighter bases 

• Customization: Use the Clear Mixer to create pastel or softer shades by diluting intensity 

• Aftercare: Recommend sulfate-free shampoos, less frequent washing, and cold water rinses to prolong color life 

• Strand Test: Always perform a strand test before full application to confirm desired results

• Wear Gloves: The highly concentrated pigments can stain skin; always wear gloves during application

Safety Note: For external use only. Avoid contact with eyes. Wear appropriate protective gloves during application. Professional use only.