American Crew - Matte Clay

American Crew's Matte Clay is the ultimate clay hair product for achieving high hold with a medium shine. This concentrated styling formula gives you the power to shape and manipulate your hair into any style. Infused with natural extracts and beeswax, it provides a touchable texture while maintaining a strong, pliable hold. Ideal for short styles, Matte Clay is also perfect for those who prefer a subtle, natural fragrance. Whether you're active in sports or tend to perspire heavily, this clay hair product ensures your style stays intact throughout the day.

benefits
Provides long-lasting, workable hold
Builds texture
Washes out easily
Doesn’t leave the hair feeling greasy

usage
Work a small amount evenly through dry or towel dried hair and style as needed.

ingredients
Aqua/Water/Eau, Kaolin, Petrolatum, Cera Alba/Beeswax/Cire D’abeille, PEG-7 Glyceryl Cocoate, Oleth-10, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Paraffinum Liquidum/Mineral Oil/Huile Minérale, Parfum (Fragrance), Benzyl Alcohol, Citral, Citronellol, Geraniol, Limonene, Linalool, Ethylparaben, Methylparaben, Phenoxyethanol, Sodium Benzoate.

FAQ Section

1. What is American Crew Matte Clay and what does it do?
It is a moldable styling clay that provides medium to high hold with a matte finish . It creates long-lasting, textured hairstyles with controlled finish, builds volume and texture, and washes out easily without leaving hair feeling greasy .

2. What are the hold and shine levels?

• Hold: Medium to High / Strong (rated 7 out of 10 hold factor) 

• Shine: Matte / Low Shine (rated 2 out of 10 shine factor) 

3. What are the key ingredients and their benefits?

4. What are the complete ingredients?
Aqua/Water/Eau, Kaolin, Petrolatum, Cera Alba/Beeswax/Cire D’abeille, PEG-7 Glyceryl Cocoate, Oleth-10, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Paraffinum Liquidum/Mineral Oil/Huile Minérale, Parfum (Fragrance), Benzyl Alcohol, Citral, Citronellol, Geraniol, Limonene, Linalool, Ethylparaben, Methylparaben, Phenoxyethanol, Sodium Benzoate .

Note: Product formulations may change. For the most current ingredient list, please refer to the product packaging.

5. Who is this product for?
Matte Clay works well with short to medium length hair and is suitable for all hair types . It is ideal for men seeking a matte finish with strong, workable hold and natural-looking texture.

6. How do I use it for best results?
Press firmly into the clay to scoop a small amount. Rub between palms or fingertips to soften the product, then distribute evenly through towel-dried or dry hair and style as desired . A little goes a long way—start with a small amount and add more as needed.

7. Is it easy to wash out?
Yes. The formula washes out easily and does not leave the hair feeling greasy . Unlike oil-based clays, it does not leave heavy residue behind.

8. Is this product suitable for fine or thinning hair?
Yes, users with fine hair report it holds well and makes hair look healthy without appearing coarse or dull . However, use a small amount first—too much can make fine hair feel "gummy" .

9. What does it smell like?
It features the signature American Crew fragrance—a fresh, clean, masculine scent with citrus notes described by users as "lemon lollypop" or "citrus" without being overpowering .

10. What sizes are available?
American Crew Matte Clay is available in 85g (3 oz) professional size . It is also available in a 1.75 oz travel size and a 5.3 oz value size in select markets. The product has a Period After Opening (PAO) of 12 months.

Product Specifications

Why Choose American Crew Matte Clay?

• Strong, Workable Hold: Provides medium to high hold that stays in place without stiffness—allows restyling throughout the day 

• Matte Finish: No greasy or wet look; leaves hair looking natural and healthy 

• Oil-Absorbing: Kaolin clay naturally absorbs excess oil for a true matte finish 

• Easy Washout: Washes out easily with regular shampoo 

• Professional Grade: Developed by the leading authority in men's grooming

• No Greasy Residue: Lightweight formula that won't leave hair feeling heavy or coated 

• Versatile Application: Works on both damp and dry hair for multiple styling options

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended.