Loma - Nourishing Shampoo 12oz

For all hair types, especially dry, thirsty and chemically treated hair
Safe on keratin-treated hair and hair pieces
Repairs and restores the hair
Sulfate, gluten, soy and paraben free cleansing
Created with skincare cleansers
As far away from a sulfate as possible
Helps control frizz and preserve color
Did you know…

LOMA’s Nourishing Shampoo and Conditioner is the most hydrating, reparative and luxurious duo that LOMA offers.
LOMA’s founder, David Hanen, absolutely loves the Nourishing Shampoo. It is one of his favorite products!
When used on fine or thin hair, little to possibly no conditioner is necessary.
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How to Use
Wet hair, apply desired amount, lather then rinse and follow with LOMA Nourishing Conditioner.

• 

  Creatine

  Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types. 35% more effective than any protein or keratin on the market.

• 

  Olive Oil

  Adds instant nourishment to the hair. Rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin.

• 

  Baobab Protein

  Aids in damage recovery of the hair with moisture retention and heat protection. Nourishes and revitalizes

   

  Cranberry & Pear Lomatherapy

  Loma utilizes healing, organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.
  

  
  Non Toxic. Non Harmful.

  We source, formulate, manufacture, and fill all of our own products!

  LOMA products protect, repair and rebuild the internal structure of hair.
  

  

  FAQ Section

  1. What is Loma Nourishing Shampoo and what does it do?
  Loma Nourishing Shampoo is a professional sulfate-free shampoo specifically formulated for dry, thirsty, and chemically treated hair. It gently cleanses using skin-care-grade cleansers while repairing and restoring hair, controlling frizz, and preserving color. The aloe vera-based formula leaves hair feeling silky, clean, and healthy .

  2. What sizes are available?
  Loma Nourishing Shampoo is available in multiple professional sizes:

  • 12 oz – Standard retail size 

  • 33 oz / 33.8 oz (1 Liter) – Professional salon size 

  • Gallon (3.7 L) – Professional back-bar size 

  3. Who is this shampoo for?
  This shampoo is ideal for all hair types, especially dry, thirsty, and chemically treated hair, including color-treated, bleached, highlighted, and keratin-treated hair. It is safe on hair pieces and extensions . It works for curly, straight, coily, wavy, and textured hair .

  4. What are the key ingredients and their benefits?

  
  

  
  

  Ingredient	Benefit
  Aloe Vera (Certified Organic)	Primary ingredient; provides healing, soothing, and hydrating properties
  Creatine	Rebuilds internal tensile strength; 35% more effective than protein/keratin for color-treated, foiled, and bleached hair
  Quinoa Protein	Rich in amino acids; repairs the cuticle layer and imparts shine and moisture
  Avocado Oil (Certified Organic)	Rich in vitamins A, D, E, and B-6; quenches dry, thirsty hair
  Olive Oil	Adds instant nourishment to hair
  Fennel Seed Extract	Extends hair color vibrancy by neutralizing peroxide and ammonia residue
  Sunflower Seed Extract	Reduces fading of all hair colors and helps repair UV damage
  Lavender Extract	Soothes and detoxifies the scalp
  Panthenol (Vitamin B-5)	Adds moisture, improves elasticity, and enhances shine

  5. What harmful ingredients are NOT in this product?
  Loma Nourishing Shampoo is formulated without many common harsh ingredients :

  • Sulfate-Free

  • Paraben-Free

  • Phthalate-Free

  • Gluten-Free

  • Soy-Free

  • Aluminum-Free

  • Non-Toxic, Clean Formula

  6. Is this product safe for color-treated and keratin-treated hair?
  Yes. The formula is safe on keratin-treated hair and hair pieces. It helps control frizz and preserve color, making it ideal for color-treated, highlighted, and bleached hair . Creatine is specifically beneficial for rebuilding strength in color-treated strands.

  7. What does it smell like?
  The shampoo features aromatherapy of cranberry and pear – a fresh, sweet, fruity scent that is pleasant and not overpowering .

  8. How do I use it for best results?
  Wet hair, apply desired amount, lather, then rinse thoroughly. Follow with Loma Nourishing Conditioner for best results . When used on fine or thin hair, no conditioner is required .

  9. Is this product cruelty-free?
  Yes, Loma is a cruelty-free brand that does not test on animals. The product is also vegan-friendly and sustainable .

  10. What do customer reviews say about this product?
  Users consistently report positive results:

  • "This has been my go-to shampoo for years. I love the ingredients are clean and I feel safe even using them on my children" 

  • "The shampoo lathers up beautifully, leaving my hair feeling super clean without drying it out" 

  • "It nourishes without leaving my fine hair greasy or weighed down. It also smells wonderful!" 

  • "I have dry hair from my chemo treatment. This shampoo helps with the dryness" 

  Product Specifications Table

  
  

  
  

  Specification	Detail
  Brand	Loma Hair Care
  Product Name	Nourishing Shampoo
  Available Sizes	12 oz / 33 oz / 33.8 oz (1 Liter) / Gallon (3.7 L)
  Key Benefits	Hydrates, repairs, restores, controls frizz, preserves color
  Scent	Cranberry & Pear Aromatherapy
  Key Ingredients	Aloe Vera, Creatine, Quinoa Protein, Avocado Oil, Olive Oil, Fennel Seed Extract, Sunflower Seed Extract
  Free From	Sulfates, Parabens, Phthalates, Gluten, Soy, Aluminum
  Cruelty-Free	Yes
  Made in	USA
  Best For	Dry, thirsty, chemically treated, color-treated, keratin-treated hair

  Why Choose Loma Nourishing Shampoo?

  • Most Hydrating Formula: LOMA's Nourishing Shampoo is the most hydrating, reparative, and luxurious shampoo the brand offers – LOMA's founder, David Hanen, absolutely loves it and it is one of his favorite products 

  • Creatine Technology: Rebuilds internal tensile strength 35% more effectively than protein or keratin – especially beneficial for color-treated, foiled, and bleached hair strands. You can never over-proteinize the hair when using Loma 

  • Skin-Care Grade Cleansers: Created with skin-care cleansers that are "as far away from a sulfate as possible" – gentle yet effective cleansing without stripping natural oils 

  • Aloe Vera-Based Formula: Loma infuses pure water with concentrated organic aloe vera powder – this powerful combination creates the #1 ingredient in all Loma products 

  • Clean Beauty Formula: Free from sulfates, parabens, phthalates, gluten, and soy – vegan and cruelty-free 

  • Color-Safe & Protective: Helps preserve color vibrancy while repairing damage – ideal for color-treated clients 

  • Fine Hair Friendly: When used on fine or thin hair, no conditioner is required 

  • Safe for Keratin-Treated Hair: Safe on keratin-treated hair and hair pieces 

  • Proven Results: Thousands of positive reviews confirm it leaves hair feeling clean, soft, nourished, and frizz-free without heaviness 

  Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended.