Color Art Fresh is one of our newest Demi-Permanent PPD & Ammonia Free Liquid Color Systems, as it's name implies you can easily create works of art using this system, with 30 pigmented liquid colors, you'll be able to give your client exactly what they need!

• A PPD and Ammonia Free Demi-Permanent liquid haircolor system
• Over 30 perfectly pigmented shades that can be used on their own or mixed to create custom blends
• Complete gray coverage and color balancing
• Tone to refine color, create fashion tones, enhance or neutralize on pre-lightened hair

Why You Need It

• All-In-one, multi-use liquid color system combines the best in glossing, toning, and gray coverage to instantly enhance one's natural radiance with gorgeous, glowing color and a fresh, flawless finish
• Infused with essential, good-for-you ingredients including shine-enhancing lotus flower root, moisturizing mango butter and soothing lavender
• Protective Barrier Complex (PBX) works to replenish moisture and add protein that helps maintain hair's elasticity, integrity and inner strength

FAQ Section

1. What is Scruples Color Art Fresh Demi-Permanent Color?
Color Art Fresh is a professional, PPD-free and ammonia-free demi-permanent liquid hair color system that provides long-lasting, vibrant color with a glossy, illuminated finish. It can be used for gray coverage, glossing, color balancing, and toning pre-lightened hair . The versatile formula features over 30 pigmented shades that can be used alone or mixed to create custom blends .

2. What does the "BT" shade series represent?
The "BT" in shades 1BT through 9BT stands for Brown Tones. These are natural brown shades ranging from deepest black-brown (1BT) through lightest brown (9BT), providing a spectrum of true-to-tone brown results without unwanted warmth .

3. What are the key ingredients in this formula?
The formula is infused with a nourishing blend of:

• Mango Butter – Moisturizes and hydrates hair during coloring

• Lotus Flower Root – Enhances natural shine and radiance

• Lavender Oil – Provides soothing properties and a pleasant aroma

• Protective Barrier Complex (PBX®) – Replenishes moisture and adds protein to maintain hair's elasticity, integrity, and inner strength 

4. What harmful ingredients are NOT in this product?
Color Art Fresh is formulated without PPD (p-phenylenediamine) and without ammonia, making it a gentler alternative for clients with sensitivities while still delivering professional, long-lasting color results .

5. How do I mix it for standard gray coverage?
For complete gray coverage, mix 2 oz Color Art Fresh Color + 2 oz Color Art Fresh Activator . Apply to clean, dry hair. Process with heat for 30 minutes, covering hair with a plastic cap. Remove cap and cool down for 5 minutes, then rinse and shampoo .

• Note: For resistant gray hairs, add 1/8 oz of warm or cool balancer (no additional activator needed) .

6. How do I use it as a glossing treatment?
For a glossy, semi-transparent finish, mix 1.5 oz Desired Color + 0.5 oz Clear + 2 oz Activator . Apply to clean, dry hair. Process with heat for 30 minutes, then cool, rinse, and shampoo as directed .

7. How do I use it for toning after lightening?
For toning pre-lightened hair, mix 1 oz Color + 1 oz Clear + 2 oz Activator . Apply to clean, damp hair immediately following a lightening service. Process for up to 15 minutes until desired toning is achieved, then rinse and shampoo .

8. What is the complete ingredients list?
According to the official formulation: Water (Aqua), Alcohol Denat., Oleic Acid, Propylene Glycol, Laureth-2, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Dipotassium Phosphate, Oleyl Alcohol, PEG-15 Cocopolyamine, Mangifera Indica (Mango) Seed Butter, Nelumbo Nucifera Root Water, Lavandula Angustifolia (Lavender) Oil, Hydrolyzed Glycosaminoglycans, Hydrolyzed Keratin, Benzophenone-4, PEG-12 Dimethicone, Cetrimonium Chloride, Sorbic Acid, EDTA, Sodium Sulfite, Erythorbic Acid, Phenoxyethanol, Fragrance (Parfum), Linalool, Benzyl Salicylate, Amyl Cinnamal, Limonene, Butylphenyl Methylpropional, Citronellol, Protective Barrier Complex (PBX®) .

9. What sizes are available?
Color Art Fresh demi-permanent liquid color is available in 2 fl oz (59 ml) professional bottles . Activator is sold separately. A "Try Me Kit" is also available containing one color, one clear, and two activators .

10. Where is this product manufactured and is it cruelty-free?
Scruples is a professional brand manufactured in the USA. The brand is dedicated to professional salon use and maintains high-quality production standards. The Color Art Fresh line is part of the Beauty Elite Group portfolio .

Product Specifications

Professional Usage Notes

• Application: Always apply to clean, dry hair for optimal results 

• Activator: Must be mixed with Color Art Fresh Activator (sold separately) 

• Aftercare: After rinsing, apply Scruples No H202 No Peroxide treatment, then condition with Scruples preferred conditioner 

• Custom Blending: Shades can be mixed with each other or with Clear to create custom colors 

• Versatility: One system for gray coverage, glossing, and toning services 

Safety Note: Always perform an allergy patch test 48 hours before each color service. For external use only. Avoid contact with eyes. Wear appropriate protective gloves during application. Professional use only.