Scruples Platinum Shine Toning Shampoo

Platinum Shine Toning Shampoo
Type: Purple toning shampoo (sulfate-free toning cleanser)
Best For: Blonde, platinum, gray, highlighted, or light brown hair that tends to develop unwanted warmth or brassiness.

Description:
A professional-grade toning shampoo formulated to neutralize warm and brassy tones in blonde, gray, platinum and light brown hair with a deep violet/purple base. This gentle, sulfate-free formula helps restore cool, bright tones and enhance shine while cleansing hair and maintaining its strength and vitality.

Key Features & Benefits
- Neutralizes Brassiness

The deep purple toning base helps cancel out yellow, orange, and brassy undertones, leaving hair looking cooler and more balanced.

Ideal for platinum, blonde, silver, or gray hair between salon visits.

- Gentle, Sulfate-Free Formula

Cleanses without harsh sulfates, helping preserve color and scalp health.

Reduces the risk of overdrying while toning.

- Enhances Shine & Tone

Helps boost hair shine and brightness, making light tones look healthier and more vibrant.

Often enriched with conditioning and botanical extracts that support smoothness and manageability.

- Safe for Color-Treated Hair

Designed to be used weekly or as needed to maintain salon-fresh tone between professional services.

Works well as part of a color-care routine when balanced with a conditioner afterwards.

How to Use

Apply to wet hair, massage to form a lather.

Leave in for a few minutes (depending on the level of toning desired), then rinse thoroughly.

Use weekly or as needed; for lighter toning, dilute with a favorite shampoo.

Follow with a conditioner like Quickseal Detangling Conditioner to restore moisture.

FAQ Section

1. What is Scruples Platinum Shine Toning Shampoo?
It is a professional sulfate-free toning shampoo specifically designed to neutralize brassy yellow and orange tones in blonde, gray, silver, platinum, and light brown hair. It cleanses while depositing violet pigments to restore cool, bright, vibrant color between salon visits .

2. What are the key benefits of this shampoo?

3. What are the key ingredients and their benefits?

4. What are the complete ingredients?
According to official sources , the complete ingredients list is:
Water (Aqua), Cocamidopropyl Betaine, Sodium Cocamphoacetate, Cocamide MEA, PEG-120 Methyl Glucose Dioleate, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, Macrosystis Pyrifera Extract, Hydrolyzed Glycosaminoglycans, Hydrolyzed Keratin, Benzophenone-4, PEG-12 Dimethicone, Polyquaternium-7, Citric Acid, Disodium EDTA, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum), Basic Blue 99, Disperse Violet 1, Ext. Violet 2 (CI 60730).

5. Who is this shampoo for?
This shampoo is ideal for clients with:

• Bleached, highlighted, platinum, silver, or light blonde hair prone to brassiness

• Gray or light brown hair where cooler, neutral tones are desired 

• Color-treated hair that needs both cleansing and toning 

• Anyone wanting to maintain salon-fresh tone between visits

6. How do I use it for best results?

1. Shake well before use

2. Apply to wet hair and massage into a rich lather

3. Leave on for 1-3 minutes to allow the violet pigments to deposit

4. Rinse thoroughly

5. Follow with a moisturizing conditioner (Scruples Quickseal or Moisturex)

6. For lighter toning, dilute with your regular shampoo 

7. How often should I use it?
Use once a week or as needed to maintain tonal balance and prevent brassiness. For platinum or very light hair, use more frequently; for occasional toning, use less often .

8. Is this shampoo safe for color-treated hair?
Yes. Because it is sulfate-free and formulated to tone rather than strip, it is safe for color-treated, highlighted, bleached, or naturally light hair. It works on fine to coarse hair types .

9. Does this shampoo provide UV protection?
Yes. The formula contains UV absorbers (part of the PBX® complex) that help protect hair from environmental damage and color fading .

10. What results can clients expect?
With regular use, clients can expect cooler, brighter-toned hair with reduced brassiness, enhanced shine and vibrancy, smoother texture, and improved color longevity between salon visits . User reviews confirm its effectiveness: "If money is no object, I have heard great things about Aveda's Blue Malva. I use Scruples Platinum Shampoo" .

Product Specifications

Professional Usage Tips

• For Maximum Toning: Use full strength and leave on for 2-3 minutes

• For Subtle Toning: Dilute with your regular shampoo to reduce pigment intensity 

• Post-Treatment: Always follow with a moisturizing conditioner to restore hydration

• When to Use: Apply once weekly or as needed; suitable for regular use 

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with water. Professional use.