Our most sought-after Hair Colour System to date! Our True Integrity line bolsters over 90 available colors ranging from Neutrals to Ash and everything in between! Allowing you to create a beautiful shade based on your clients exact needs. Keeping you a stylist that can create new trends and be the go-to for current trends. 

Check out our other lines within this system. our colour intensifiers and our pearl series offer you a wider range of opportunities to meet your client's needs!

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• True to level & tone
• New shade addition now completes the reds collection
• Mixes easily to a beautiful, creamy consistency.
• Protective Barrier Complex (PBX) helps protect the color molecule and the True Integrity of hair while providing deeper penetration of color resulting in brilliant shine and stunning color.
• Inventory Options offer the ability to stock all tubes for easy color selection or stock selected colors for reduced inventory and mixing options.
• All ranges of hair color are calibrated at every level for accuracy in mixing and are true to level, true to shade.

NOTE:

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc.

Directions

1. Use True Integrity Opalescent Colour Creme to produce permanent and demi-permanent color results.
2. TRUE INTEGRITY mixes at a ratio of 1 part color to 1.5 parts developer (1:1.5 mixing ratio).
3. Please follow manufacturer's packaged instructions.

FAQ Section

1. What is Scruples True Integrity Creme Color?
True Integrity is a professional low-ammonia permanent and demi-permanent creme hair color system that creates beautiful, rich-looking shades with an opalescent finish. It provides expert gray coverage and is fortified with Scruples’ Protective Barrier Complex (PBX) that shields the color molecule and deposits it deep into the hair .

2. How many shades are available in the True Integrity line?
The True Integrity line features over 90 available colors ranging from Neutrals to Ash, Gold, Copper, Red, Violet, Pearl, and everything in between, allowing stylists to create custom blends based on each client's needs .

3. What is the finish like and what is the "Opalescent" finish?
The formula creates an "opalescent finish"—combining the coverage of an opaque color with the reflection of a translucent finish, leaving hair looking shiny, multi-dimensional, rich, and never flat or dull .

4. Does this product provide gray coverage?
Yes, True Integrity provides expert gray/white coverage while still delivering true-to-level color results . The line also includes Conceal Gray Coverage Additives (Levels 3-6 and 7-10) that take the guesswork out of formulating hair color for gray coverage .

5. What is the ammonia content?
This is a low-ammonia formula. When mixed with developer, the ammonia content is less than 1% .

6. Can it be used as both permanent and demi-permanent color?
Yes, True Integrity can produce either permanent or demi-permanent color depending on the developer used. Use with lower volume developer (10 Vol) for demi-permanent, deposit-only results, or with higher volume developer (20 Vol or more) for permanent color with lift and gray coverage .

7. What are the main shade series within True Integrity?
The True Integrity line includes multiple series: Neutral (N) for balanced, natural tones ; Neutral-Neutral (NN) for true-to-level balanced neutral tones ; Ash (A) for cool, ash-toned results ; Pearl (P) for iridescent, shimmery pearl and silver tones ; Natural Warm (NW) for balanced neutral with warmth; Gold (G), Copper (C), Mahogany (MG), Red (R), Red Violet (RV), Violet Red (VR), and Intensifiers (B, G, P, R, RV, Y) .

8. What is the mixing ratio?
Mix True Integrity Creme Color with Scruples Creme Developer at a 1:1.5 ratio (1 part color to 1.5 parts developer). Apply on dry, unwashed hair using standard professional application tools .

9. What is the PBX Protective Barrier Complex?
PBX (Protective Barrier Complex) is Scruples' exclusive formula that shields the color molecule and deposits it deep into the hair, providing hair with strength, body, and volume while protecting from environmental damage .

10. When was True Integrity launched?
Scruples launched its True Integrity hair color line in 2010. The brand was founded in 1983 by Frank Liguori and Jack Storey .

Product Specifications

Professional Usage Notes

• Preparation: Perform a patch test 48 hours prior to each service. Wear appropriate protective gloves during application .

• Application: Apply to dry, unwashed hair ensuring even saturation from roots to ends. Process according to manufacturer's instructions.

• Shade Selection: Color is true to level and true to swatch, allowing stylists to predict results reliably across clients .

• Aftercare: After processing, rinse thoroughly, shampoo with a color-safe shampoo, and follow with a suitable conditioner to seal in color and maintain hair health .

Safety Note: For external use only. Avoid contact with eyes. Professional use only. Hair color ingredients may vary slightly by shade 

Ingredients

Nutrient-rich botanical blend of orange flower, orange oil, panthenol, vitamin E, sunflower and aloe provide beautiful, rich tones resulting in silky hair.